In India, Amazon’s Alexa had nearly over 40,000 developers building for the service toward the 2018 end, a digit almost 4 times more in comparison to the 10,000 developers it boasted in 2017. Disclosing these digits, India Country Manager for Alexa Skills, Dilip R S, stated that the voice-assistant of Amazon has observed growth from the user and developer side in the country. Skills on Amazon Alexa enable the voice-assistant to interrelate with more third-party apps and websites. For example, if the Ola skill is activated by one on the Amazon Echo device, they can then utilize it to book a cab with the assistant.
Dilip stated the firm is functioning with brands across domains and verticals, comprising Indian brands that consumers would be concerned about so as to get them to the Alexa platform. One more space Amazon states is attracting significance for Alexa is kid’s entertainment. As per Dilip, brands such as Amar Chitra Katha and ChuChu TV have developed good gamified experiences for kids to take pleasure on Alexa.
Despite this, Alexa also faces the challenge of functioning with Indian languages and would be decisive to the growth in the country. Dilip admitted that the firm has been functioning to assure that “the assistant is Indian enough to recognize diverse Indian inflections and answer in an Indian way as much as possible.” Amazon aspires to assure that Alexa is capable of comprehending users right way.
Likewise, Google has been making attempts to offer a hands-free experience on its platform by incorporating its AI-supported virtual assistant with them. Now, the firm has also brought its Google Assistant voice backing on Android to Google.com. The improvement was initially speckled by 9to5mac. This will now enable users to tap on the Google.com search field’s microphone to kick off voice searches.
